.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once familiarized to snagging billions in venture capital annually, have increased nearly $360 million thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That stagnation is because of market concentration, improved governing tensions, as well as economic uncertainties.ADWEEK consulted with five VCs that remain to invest in adtech firms, despite these problems, about what they are trying to find and also what they stay clear of. Probably unsurprisingly, these clients are actually targeting options in privacy-focused modern technologies and also industry-specific places like linked television.